The global impact of the Trade show and the benefits of exhibiting

trade show

Is it worth visiting the trade show? The truth, loud and clear, is YES, you should. The trade show is where companies, professionals and industry experts meet. Trade shows can bring many benefits to your business; missing them can also mean missing out on great growth opportunities. Exhibitors, experts and industry professionals share their thoughts to improve their business, Exchange information about their activities and build lasting business relationships.

Why exhibit at the trade show?

The trade show plays a crucial role in business development in this modern era. It is also a very important part of various companies’ product marketing, as well as the product’s sale, promotion and drop shipping on the Internet. Being present at the trade show gives your company visibility and credibility. The trade show booth is very useful for marketing and promoting the purpose of the product. The trade show offers many opportunities that are not available with other marketing materials. It also allows you to attract new leads and customers and ultimately build a more established and well-known brand.

All the research we did at the trade show industry showed that meeting customers face to face to sell a product impresses them immensely. However, since you need to train your team, make your trade show booth design attractive, and put on an entertaining show to attract people, the cost can be an issue. Trade shows can be an extremely rewarding form of marketing when done right.

So what exactly are the benefits of attending a trade show?

The trade show is a way to reach many customers at once

Many visitors make the trade show one of the most effective means of communication. With so many existing and potential customers concentrated in one place, exhibitors benefit in several ways:

  • Provides an opportunity to build relationships with existing customers and increase customer loyalty.
  • Customer requests often emerge in dialogue with customers. These comments are extremely helpful in improving our products and services.
  • A large number of potential customers make Trade one of the most effective ways to promote a company and attract new customers.

Competition:

Not exhibiting at a trade show is dangerous, especially when it attracts many customers. Other exhibitors in your industry have probably occupied the trade show booth. Not exposing yourself can create an opportunity where your customers will be exposed to competition, and your business will not be able to highlight the benefits of your business to your existing customer base or potential new customers. Some retailers send salespeople to trade shows as visitors but not as exhibitors.

Strengthen your relationship with your existing customers

As trade shows give you better exposure to potential customers, you can exhibit at trade shows to meet your existing customers face-to-face. While most business today is done through the inbox or the phone, in-person meetings are undoubtedly a fantastic way to do business.

Have you ever seen a client double their monthly email spend? While it’s rare for clients to close big deals via email or phone, clients often come to you at trade shows with long-term plans and big orders – jobs that can be hugely profitable for you as an exhibitor. Face-to-face meetings are a thing of the past with technology, but the data doesn’t lie: Face-to-face meetings at trade shows are ideal for your company’s relationship with your customers.

Trade show visitors are in a good mood

Unlike cold calls, trade show visitors are always in a good mood when they come to the trade show. Therefore, marketers emphasize the importance of trade shows. In most cases, you must spend more time boarding and qualifying during the sales cycle. However, these steps are shorter at trade shows because visitors are already interested in the contact phase and come to your trade show booth. With this, you will attract the audience’s attention with your trade show booth design. The target audience will be attentive enough to like the trade show booth design and understand your brand message effectively.

Give your brand the edge it needs to attract valuable leads.

Take this opportunity to differentiate yourself in your industry and introduce yourself to customers. Use our trade show calendar to find the perfect show for you, then contact the experts at Expo Stand Services to plan, design and execute your award-winning show.

Modern Technologies for Your Trade Show Booth

Trade Show Booth

Technology offers exhibitors new and more attractive ways to present themselves at the show. There are many ways to be successful at a trade show and, more importantly, different standards of what constitutes ‘success’. But having a great trade show booth will always be one of the best ways! New technological advances continue to transform how companies market themselves and engage potential customers at upcoming trade shows.

These are the top goals for today’s exhibitors. At Expo Stand Services, we follow technology trends closely and always look for great new ideas for trade show booth design.

But with all the new technologies available, professionals in the industry need to be on the cutting edge when it comes to creating a spectacular trade show booth that delivers results. These are just some of the technologies we, as a trade show booth builder already working on or will be working on shortly.

Trendy technologies for trade show booth

Undoubtedly, many companies have set up a seating area in their trade show booth equipped with various technologies. So what’s hot in trade show booth tech this year? Here we have mentioned some of the most promising trends to consider if you want to stand out and be noticed.

Popular things to stand out the most at a display ground

Creative Lighting

Excellent lighting is one of our secret weapons. It can create dramatic effects, highlight the best products or guide visitors around the stand. We are particularly excited to be working with 3D projection mapping technology. With a little help from your computer, you can use well-hidden spotlights to completely change the look of your setup or the entire trade show booth!

Photo booths

Interesting, right? People LOVE photo booths! So make sure you have a unique background, and personalize the photo strips with your company logo and funny accessories. It offers unprecedented appeal, and attendees will be lining up to visit your booth. Also, if we’ve learned anything in the business, people love a photo booth, and no one will throw their photo away. Your logo will always remind them of you.

Video wall

Video walls have become a major attraction lately. The large, high-resolution images are eye-catching. Use it appropriately by sharing great stories about your brand, products, and services. Interactive trade show booths, in the form of touch screens, can be a creative way to engage with audiences and receive feedback. You can let them slide or answer yes or no questions. Digital experience is the key to success today because people want the same thing. You can be more creative and go live with social media platforms while engaging with your customers.

Gamification

Gamification is using game elements to increase participant engagement and participation. It’s a popular trade show booth design as games can be a valuable tool to attract visitors to your booth, collect their contact information, and encourage participation. It provides an easy way to market your business to an audience outside the show venue.

Beacon technique

Another interactive technology that is becoming more common is Beacon technology. With this technology, you can follow the path of your visitors in the hall. This data allows for a better understanding of pedestrian traffic and peak times and shows the habits of the participants.

Technical stop

The trade show can bring even the toughest to their knees. Attendees try to enjoy every minute and spend hours standing to make the most of their visit. The result: a tired, sore, hungry, and thirsty crowd. It allows exhibitors to make technology their heroes and provide a much-needed rest area to charge their devices. It’s another way to be a great guest and be rewarded with a new business opportunity.

You can set up a digital resting place with comfortable chairs or sofas, coffee tables, gazebos with integrated USB ports, power outlets, and Apple and Android connections. Other services you can offer visitors to your booth include snacks and beverages, a concierge call for post-show activities, and interactive touch screens that allow visitors to learn more about your brand.

Face recognition

Facial recognition can be tricky as it raises privacy concerns, but non-intrusive ways exist to use it in the trade show booth. It’s a great way to sign up attendees, measure their experience, and track attendee participation.

Touch screens

Its 2021, so you might think your touch screens no longer evoke emotions. But they’re still as irresistible as they were when they first came out. You don’t have to invest in an expensive touchscreen setup or buy multiple iPads for the trade show booth design. You can rent a touch screen. Pick up an extravagant little trade show booth for your next exhibit, and the clock faces will light up with excitement.

Touch screen rental companies can even create custom software. You can use the touch screen for a game that informs people about your products, services, and more.

 Charging station

Creating a good spot or charging station can be a smart way to engage people at your trade show booth. Convenient location and rich content can help increase brand awareness. Again, this can be a great way to promote your brand, as you can showcase your logo and easily grab attention.

View your app or website with a huge smartphone

Giant smartphones are perfect for app demos, custom video content, recording, or sharing your website with users at scale. Markets are busy places – people will likely avoid staring at a screen. However, creating an interactive experience increases people’s curiosity and draws them to your trade show booth. Once you’ve created the perfect content, maximize your success by presenting it appealingly. These smartphones come in two different sizes and have a desktop version.

Interactive Flooring

You can make your trade show booth design the most participatory element of your booth. You can change floors when a visitor centers by installing cube-shaped LED lights with proximity sensors that detect movement. Impress your trade show booth visitors with the intelligent positioning of the responsive LED floor.

Here are some of the latest cutting-edge technologies that can be used to make trade show booths more attractive. You can always contact leading trade show booth builders and designers to find the best and new tools to improve them. We are one such trade show booth builder that has been helping national and international clients to impress at exhibits for many years.

The Latest Trends in Trade show booth design: What’s Hot and What’s Not

trade show booth design

Trade shows are a melting pot of leading & budding businesses, innovative ideas, and products. Companies are constantly pushing the limits of trade show booth design to stand out in a crowded market. Keeping up with the latest trends is critical for businesses to stay ahead in this era of ever-changing marketing techniques. In this blog, we will explore such emerging trends in trade show booth design and how you can use them to make a lasting impression at your next exhibit.

New trends in the trade show booth sector 

Businesses are incorporating new and inventive components into their booths to catch the attention of visitors. It ranges from interactive digital displays to immersive experiences. Here are some of the latest trends in the trade show booths:

Minimalism: Minimalism is a trend that is gaining popularity in trade show booth design and other fields of design. From designing flyers to signage, exhibitors are following the “less is more” concept. Businesses these days ask their trade show booth builder for a clean and simple design with a focus on functionality. It helps create a modern and professional look that stands out from more cluttered and busy booths.

Futuristic Designs: This type of tech-equipped trade show booth display is emerging with new technology. It allows visitors to engage with the product or service and experience it firsthand. These futuristic designs, including augmented reality (AR) and virtual reality (VR), allow visitors to explore a product or service in a 3D environment. Adding touchscreen displays and an immersive sound system can be an excellent way to create a memorable experience.

Creative and ambient lighting: Lighting can create a unique, warm, and inviting atmosphere in a trade show booth. Ambient lighting provides a uniform light throughout the booth. It provides a tranquil and comfortable environment for visitors to explore the offerings. Trade show booth builder incorporate creative lighting, such as backlit graphics or LED light strips. It helps to draw attendees’ attention and create a memorable experience.

Sustainable Designs: As environmental concerns intensify, many businesses are incorporating eco-friendly components into their trade show booth displays. For example, using natural materials, such as recycled paper or bamboo, can help reduce the carbon footprint of the booth. These displays help visitors feel more connected to nature.

Floor Printing & Backdrops – With more and more customization in trade show booths, it is now easier to print the floor with the theme colors and signage. In addition, with innovative printing technology, demands for customized textured backdrops are one of the emerging trends in trade show booth design. Floor printing and backdrops give an exhibit a more customized look that allows it to grab the attention of the target audience.

Bold Typography: Typography is an essential design element that can help you successfully express your ideas. Exhibitors these days prefer to use bold typography and large fonts in their trade show booth rental. It helps to make a strong statement and to convey a clear and confident message.

What do exhibitors need to avoid?

Cluttered Designs: A trade show booth display with too much information, data, graphics, and products can be uninviting and confusing for visitors. Attendees usually try to avoid this kind of booth these days.

Basic or generic displays: Attendees can easily overlook trade show booths that are too generic or lack creativity. It usually happens due to a lack of information about the products and services.

Outdated Technology: A trade show booth design that uses outdated technology or none at all makes the exhibit look outdated and dull. It leads to less engagement or no interaction with attendees.

To Summarize

Overall, the latest trends in trade show booth design put a strong emphasis on providing engaging experiences for visitors. Minimalism, futuristic designs, creative lighting, and bold typography are some of the emerging trends in trade show booths. On the other hand, exhibitors should avoid booths with cluttered designs, basic or generic displays, and outdated technology. By adopting these latest trends and avoiding outdated ones, exhibitors can get trade show booths that stand out and successfully exhibit their products, services, and innovations.

10 Stunning Trade show Booth Designs to Inspire Your Next Trade Show

Trade show

When your company invests money, time, and effort in trade show booth design and display in the USA, it’s important to make the most of it. Statistics show that 67% of exhibit attendees represent new business opportunities. Most are in senior positions, have real purchasing power, and are likely to buy a product/service or two from whoever they heard about that day.

It would help if you designed the best possible trade show booth to take advantage of the opportunities. Careful planning and research can go a long way toward the success of your booth design. In this blog, we have blogged some of the major tips to attract foot to your brand. But before getting there, let’s know about the best trade show booth rental company in the USA that can help you to get whatever you want.

Expo Stand Services- The perfect place for the trade show solutions

We are a leading exhibit rental company in Las Vegas. We offer engaging and creative trade show booth design, display in the USA, and many other exhibit services at pocket-friendly charges.

Creating booth interactions with prospects ensures they stay with you longer and engage with your team. Designing a booth is not easy when the possibilities are endless, but sometimes you don’t know where to start. Here’re some ways to attract visitors to your trade show booth, how to plan a great trade show, and explore some amazing ideas for your exhibit.

Attract potential customers to your Booth with a better Booth

If you’ve read how to design the perfect trade show booth and exhibit space, you know setting goals is crucial. At the trade show, buyers can meet sellers, i.e., design meets purpose at trade show booths. The problem is the level of competition in the USA. The way to solve this problem is to have a good trade show booth to ensure buyers at the Fair do not miss your Booth.

Buy once, use in many ways: adaptable and modular design

Adaptability can be a key focus when you want to have a lot of parts on a small budget. This idea involves bricks that can be built in a variety of ways. Each element of this Booth consists of modules, including an inviting podium, a holder for digital screens, an entrance area for information displays, and various walls and partitions. Small budgets can choose the option that suits them and add them later. Not only is it a flexible and easy-to-build structure, but the construction of the blocks themselves is whimsical and alludes to children’s fun. If your brand supports it, add fancy notes that passers-by can see and lure.

Use technology

Take advantage of the technology now readily available with ESS rental services. Install large LED screens or use our touch screen rental service or our gigantic iTab service to display your social pages, new promotional videos, and other impactful content.

Don’t be afraid of minimalism

Most people must integrate as much as possible into their Booth: bar area, interactive screens, products, light boxes, interesting features, etc. These things can work well, and there are always situations where a crowded, intimate booth can work. However, by providing an orderly and quiet space during a busy trade show environment, you can draw in visitors as a breathing space so you can connect with them.

 Show your knowledge at the exhibit

 Nothing can make you outshine the competition like using and flaunting the USP. You have to offer something of value to the trade show visitors. It can range from a white paper on the state of the industry to the top 10 product lists. You might even consider offering the latest trends.

Save space for gathering information

While you can add plants or decorative elements to your table, remember that the point of the game is to gather information about your guests. It can mean having a laptop, business card holder, or notebook.

Plays with textures

Mounts cannot be made of metal, plastic, or foam. But if you dare to do something different, using textures, and recycled and natural materials, you can offer your visitors a completely different experience.

Competitions and promotions

You cannot ignore the power of the lure. Everyone likes to win something, no matter how small. Competitions and promotions can take your trade show booth‘s popularity to the next level. Make victory and other criteria very clear. Participants should be familiar with the rules of the competitions and promotions you organize at your Booth during the show.

Offer free WiFi

Make life easier for you, your team and visitors by providing fast and reliable WiFi at the show without relying on the facility’s WiFi.

Save space with booth-up banners.

Rollup banners help you present a lot of information about your brand without having to print flyers or brochures, which take up a lot of space and often don’t last long. Use banners to hide things you don’t want to show.

Create the right environment

By planning the entire environment, your space will be booth in the trade show hall. Create an experience that reflects your brand and other retail spaces, using everything from display mats and furniture to branded selfie frames to complement your Booth perfectly. You can also create a relaxing place by building a lounge area with stools and upholstered furniture.

It is easy to be creative when such surprising and inspiring examples are at hand. We are sure you are now motivated enough to create a masterpiece trade show booth. Expo Stand Services can help you to have that’ll deliver the experience, impact, and results you want

ESS is your partner for trade show booth and customized design

Trade show booth

In the huge paradigm of creativity, our trade show booth uphold the excessive-give-up nice.

We provide a plethora of custom booth display presentations that pleasant enhance your necessities. No count number what booth kind you pick, our creativity is by no means compromised. The design and construction of our exhibit booth are successful to draw most footfalls and affect your audience.

Why our Custom Trade Show Booth?

Aligning your advertising and marketing wishes right into nicely conceptualized custom trade show booths is our forte. We apprehend the importance of displaying and placed our pleasant foot ahead to provide you especially business-orientated show booth. Expo Stand Services is a booth design company in USA offering amazing 3-D booth designers. We significantly evaluate your advertising and marketing necessities to give you perfect exhibition stand builder services. Our creative team is capable of carter the goals of your participation in a trade show.

What makes our Modular Trade Show Booth the best?

A modular trade show booth is a clever manner to show off in change shows! Splurged with advancements, modularity generation permits you to stand flexibly. From cost-effectiveness to clean setup, such modular trade show booth presentations create an excessive call for the exhibitors. We offer services at limited finances. Our team stimulated through modularity, the modular trade show booth presentations are designed and tailor-made.  We ensure to make the displaying procedure hassle-free for you!

Capabilities of our designed Portable Booths

The term “Portable” itself implies moveable, clean installation, and short. So do the transportable booth presentations! It’s easy to installation, mild weight, and clean transportation traits are especially admirable to people. We seek particular and pocket-pleasant displaying experience. Our exhibit booth is designed to fulfill your wishes. A distinct exhibit booth assists you to reach your audience and have an impactful event. Cost-effective and transportable booth additionally provides you with the freedom to customize your trade show booth.

Some other key elements

Expo Stand Services, an trade stand design company in USA is longtime that continues the quality to take your brand on the entire new level. We’ve a team of qualified, skilled, and innovative professionals. Years of marketplace expertise have constantly been backed-up our booth to success. With industry’s technical specifications, we ensure to deliver the best for you. Other than that, with help of our progressive mind-units of in-house exhibition stand builder and designing group, we, first examine the necessities of the client, then layout the custom booth display according to the client’s brand & industry kind whilst preserving all of the extra requirements in mind (if requested for), after which supply pretty hanging trade show display in USA.

What makes us the best for you?

We apprehend the hopes of customers connected to the trade show and to meet the respective business goals. Our team ensures to place pleasant foot ahead to transform their booth design thoughts right into a capability sales-pushed booth. Being the preeminent  booth design company USA, we especially prioritize the usage of exhibition space. We ensure to hand over the great booth designs to our customers. Our team trusts in operating carefully with our customers to simplify the layout approval procedure.

All in All:

Expo Stand Services is the most dependable trade show booth design company in USA. Our show booth design company USA aim to offer particular and nice exhibition presentations. Dedicated groups of booth design comes up with creativity that consists of set up of booths. It wouldn’t be wrong to say, Expo Stand Services as your trade show booth partner. In case you are searching out an exhibition stand design company in USA then you can opt us. We offer great trade show display design at pleasant offers.